A camp in New England U.S. that draws participants from around the world, Camps Newfound Owatonna (CNO) specializes in offering overnight programs tailored for youth, adults, and families. Our team spearheaded the redesign and development of their website — creating a modern, intuitive, and mobile-friendly platform that reflects the heart of their programs. We implemented distinct, custom-built sections and features to support the camp’s diverse audiences, including dedicated areas for individual campers, prospective staff, and family/group participants. The site was designed to guide each user type through tailored pathways, integrating seamlessly with room selection, real-time availability tracking, and strong security measures.
The Camps Newfound Owatonna website was designed to bring clarity, warmth, and structure to an organization that spans multiple programs and generations. At its core, the project was about creating a user-friendly space that makes it easy for a wide range of audiences — from first-time camper families to returning alumni — to find the information they need and feel a strong connection to the CNO community.
We collaborated closely with the CNO team to create a cohesive visual identity across four distinct camp programs: Newfound, Owatonna, Family Camp, and Creative Arts. Each section of the site was customized to speak to its specific audience while maintaining visual and functional consistency across the platform.
Key areas of the site were developed with strategic goals in mind — such as driving staff recruitment, strengthening alumni engagement, and supporting mobile users around the globe. Features like the “Look Who’s Coming” wall for alumni events, customized email templates for communication, and a dedicated recruitment page were all tailored to enhance engagement and streamline outreach efforts.
The site was also built to guide users seamlessly into the appropriate workflows for campers, families, and staff. Designed with scalability and flexibility in mind, the website continues to evolve. Beyond the initial build, our partnership with Camps Newfound Owatonna has extended over 15 years. During that time, we’ve supported their evolving digital needs through regular design updates, feature enhancements, and seasonal content refreshes. This long-term collaboration has helped ensure that the website continues to grow alongside the organization — staying functional, engaging, and aligned with CNO’s mission year after year.
We specialize in strategic web development and ongoing support, helping mission-driven organizations, nonprofits, and businesses maximize their online presence.
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