Project Overview
Full website redesign for a multi-program organization
Rebuilt the site to support four distinct camp programs while maintaining a cohesive brand experience.
Clear pathways for multiple audiences
Designed tailored journeys for campers, families, staff, alumni, and group participants.
Mobile-first, responsive experience
Optimized layouts and navigation for users accessing the site across devices and time zones.
Custom alumni engagement features
Developed interactive tools like the “Look Who’s Coming” wall to encourage event participation.
Dedicated staff recruitment landing pages
Created focused content areas to support seasonal and leadership recruitment efforts.
Seamless integration with application platforms
Guided users into third-party application systems with clear, intuitive flows.
Scalable content management
Enabled easy updates for seasonal programming, events, and announcements without developer support.
Ongoing enhancements & special initiatives
Continued to support evolving needs, including Executive Director search promotions and application workflows.
Project Description
Camps Newfound Owatonna is a long-established New England camp organization offering overnight programs for youth, adults, families, and alumni, with participants traveling from around the world. They needed a website that could reflect the warmth of their community while clearly supporting a wide range of audiences and use cases.
The Challenge
Newfound Owatonna's website had to serve many different users with very different goals — from parents registering children for camp, to alumni reconnecting, to staff candidates exploring employment opportunities. Over time, the structure needed greater clarity, stronger mobile usability, and more flexibility to support seasonal updates, recruitment initiatives, and special announcements without disrupting the core experience.
Our Approach & Solution
Strategic attention was given to key engagement goals, including alumni participation, staff recruitment, and mobile usability. We collaborated closely with their internal team to ensure the site could evolve alongside their programming calendar and organizational needs.
Key Outcomes
The redesigned website provides a welcoming, intuitive experience for all audiences while giving the internal team the flexibility to manage content independently. Over time, the platform has continued to grow through ongoing support, seasonal updates, and targeted initiatives — including recruitment landing pages, promotional banners, and application workflows for leadership searches. This long-term partnership has helped ensure the site remains functional, relevant, and aligned with Newfound Owatonna's mission year after year.
