HallKeen Management, a prominent Boston-based real estate company managing a diverse portfolio of over 100 properties nationwide, joined forces with our team for a transformative online journey. Through strategic collaboration and innovative solutions, we successfully executed a comprehensive site redesign and build. Our team implemented custom apartment-search functionality, developed a searchable index for current residents, and established a secure-access portal tailored to serve their workforce of over 1000 employees. The result is a versatile website that caters to the needs of prospective tenants, current residents, and a geographically dispersed workforce.
Corporate Restructure and Streamlined Messaging: At the onset of our partnership, HallKeen was undergoing a significant corporate restructure, necessitating a website aligned with their streamlined business offerings. Our initial focus was on restructuring the website, updating, consolidating, and removing pages without compromising search engine visibility.
Complete Site Redesign & Rebuild: This evolved into a comprehensive redesign and rebuild, providing a fresh digital canvas. The revamped site introduced dedicated spotlight pages for each property, a custom apartment-search feature for prospective residents, and a searchable property manager index for current residents.
Secured-Access Employee Portal: A pivotal addition was the secured-access employee portal, serving HallKeen's extensive workforce spread across the U.S. This portal facilitates seamless communication, offering employees access to crucial announcements, newsletters, resources, reference materials, and training videos. Over time, native iOS & Android apps were integrated for the employee portal, enhancing accessibility.
Custom Employment Application Process: In the latest website rebuild, our team introduced a custom, multi-step Employment Application. This replaced the previous PDF-based process, streamlining the application submission and review process. Custom automation instantly notifies stakeholders when a new application is submitted, enabling prompt review of credentials.
Client-Editing Modules: To ensure agility and autonomy, our team incorporated client-editing modules. Designated members of the HallKeen team can effortlessly update select features, ensuring the website remains aligned with evolving needs.
Our partnership with HallKeen stands as a testament to strategic collaboration and innovative solutions. Their website now serves as a versatile platform catering to prospective tenants, current residents, and their geographically dispersed workforce.
