HallKeen, a Boston-based real estate investment and management firm with more than 6,800 units across 85+ communities, has partnered with Enginate over multiple phases to modernize its digital presence and streamline communication across its nationwide portfolio. From a comprehensive rebuild to ongoing enhancements, Enginate has helped HallKeen connect its mission — expanding access to affordable and workforce housing — with a seamless, modern web experience. In the latest refresh, our team collaborated with HallKeen’s new leadership to align the website with their evolving brand identity and renewed purpose: Invested in Communities. Driven by Purpose.
Phase 1: Complete Redesign & Infrastructure Build
When HallKeen first partnered with Enginate, the company was navigating a major corporate restructure that required clearer messaging and a modern, integrated website. We began with a full site redesign and rebuild, restructuring the navigation, improving search visibility, and eliminating content redundancies without compromising SEO performance.
The new site introduced:
Phase 2: Employee Portal & Automation
We next launched a secured-access Employee Portal, connecting a workforce of more than 1,000 team members across the U.S.
The portal enables employees to access internal communications, resources, training videos, and announcements, all within a secure environment.
This was later enhanced with native iOS and Android apps for even easier access.
We also replaced HallKeen’s PDF-based job application process with a custom, multi-step online application and built automated notifications for hiring teams — reducing delays and improving applicant tracking.
Phase 3: Brand Refresh & Modernization (October 2025)
With new ownership and leadership at the helm, HallKeen engaged Enginate once again for a targeted visual and messaging refresh — updating the key story-telling pages (Homepage, About, Leadership, Philosophy).
This phase introduced:
Phase 4: Planning the Future
With the refreshed site now live, Enginate and HallKeen are collaborating on plans for a full rebuild to unify all property and portal systems under one platform — extending the new brand experience across every touchpoint.
We specialize in strategic web development and ongoing support, helping mission-driven organizations, nonprofits, and businesses maximize their online presence.
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